Designing brand identity :
Wheeler, Alina.
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - ix, 310 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 292-293) and index.
9780470401422
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2009
Designing brand identity : an essential guide for the entire branding team / Alina Wheeler. - 3rd ed. - Hoboken, N.J. : John Wiley & Sons, 2009. - ix, 310 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 292-293) and index.
9780470401422
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2009