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Reaching Audiences :

Yopp, Jan Johnson.

Reaching Audiences : A Guide to Media Writing / Jan Johnson Yopp ; Katherine C. McAdams. - 6th ed. - Boston : Pearson, 2013. - xvi, 315 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780205874378

Subjects--Topical Terms:
Mass media--Authorship.
Mass media--Audiences.

LC Class. No.: P96.A86 / Y67 2013

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