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Marketing management /

Kotler, Philip

Marketing management / Philip Kotler - 11th ed. - New Jersey: Prentice Hall, 2003. - 706p. pbk.

ISBN: 0130497150 9780130497154

Subjects--Topical Terms:
Marketing management
market startegies

LC Class. No.: HF5415.13 / .K87 2003

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