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Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns

Gospe, Mike

Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns Mike Gospe - California: Happy About, 2008. - 161p. pbk.

ISBN: 9781600050770

Subjects--Topical Terms:
Compaign development
Sketching compaign map

LC Class. No.: HF5837 / .G226.2008

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