Designing brand identity :
Wheeler, Alina.
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - Second edition. - Hoboken, N.J. : John Wiley, c2006. - vii, 280 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 270-271) and index.
Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies.
0471746843 (cloth) 9780471746843 (cloth)
2005056961
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2006
Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler. - Second edition. - Hoboken, N.J. : John Wiley, c2006. - vii, 280 p. : col. ill. ; 29 cm.
Includes bibliographical references (p. 270-271) and index.
Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies.
0471746843 (cloth) 9780471746843 (cloth)
2005056961
Brand name products.
Branding (Marketing)
Trademarks--Design.
Advertising--Brand name products.
HD69.B7 / W44 2006