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Consumer behaviour in sport and events :

Funk,Daniel C.

Consumer behaviour in sport and events : marketing action/ Daniel C. Funk - 1st ed - Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008 - xvii, 247 p. : ill. ; 23 cm - Sport marketing series . - Sport marketing series .

Includes bibliographical references and index

ISBN: 9780750686662

Subjects--Topical Terms:
Sports--Marketing
Consumer behavior

LC Class. No.: GV716 / .F86 2008

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