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Reaching audiences :

Yopp, Jan Johnson.

Reaching audiences : a guide to media writing / Jan Johnson Yopp, Katherine C. McAdams, Ryan M. Thornburg. - 5th ed. - Boston : Pearson Allyn & Bacon, c2010. - xiv, 369 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 9780205693108 0205693105

LCCN: 2008048623

Subjects--Topical Terms:
Mass media--Authorship.
Mass media--Audiences.

LC Class. No.: P96.A86 / M38 2010

Dewey Class. No.: 808/.066302

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