Strategic management of technological innovation /
Schilling, Melissa A.
Strategic management of technological innovation / Melissa A. Schilling. - 4th ed. - New York, NY : McGraw-Hill, 2013. - xvi, 314 p. : ill. ; 24 cm.
9780071326445
Technological innovations -- Management.
New products -- Management.
Strategic planning.
HD45 / .S3353 2013
Strategic management of technological innovation / Melissa A. Schilling. - 4th ed. - New York, NY : McGraw-Hill, 2013. - xvi, 314 p. : ill. ; 24 cm.
9780071326445
Technological innovations -- Management.
New products -- Management.
Strategic planning.
HD45 / .S3353 2013