Strategic management of technological innovation /

Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling. - 4th ed. - New York, NY : McGraw-Hill, 2013. - xvi, 314 p. : ill. ; 24 cm.

9780071326445


Technological innovations -- Management.
New products -- Management.
Strategic planning.

HD45 / .S3353 2013