Innovation in pricing :

Innovation in pricing : contemporary theories and best practices / edited by Andreas Hinterhuber and Stephan Liozu. - London ; New York : Routledge, 2012. - xix, 416 p. : ill. ; 24 cm.

Includes bibliographical references and index.

9780415521642 (pbk.)


Pricing.
Marketing -- Technological innovations.

HF5416.5 / .I586 2012