Innovation in pricing :
Innovation in pricing : contemporary theories and best practices /
edited by Andreas Hinterhuber and Stephan Liozu.
- London ; New York : Routledge, 2012.
- xix, 416 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780415521642 (pbk.)
Pricing.
Marketing -- Technological innovations.
HF5416.5 / .I586 2012
Includes bibliographical references and index.
9780415521642 (pbk.)
Pricing.
Marketing -- Technological innovations.
HF5416.5 / .I586 2012