Digital marketing :

Chaffey, Dave, 1963-

Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - 5th ed. - Harlow : Pearson, 2012. - xxix, 698 p. : ill. ; 28 cm.

Previous ed. published as: Internet marketing, 2006.

Includes bibliographical references and index.

9780273746102


Internet marketing.

HF5415.1265 / .C43 2012