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Global marketing /

Hollensen, Svend,

Global marketing / Svend Hollensen. - Sixth edition. - Harlow, England : Pearson, 2014. - xlv, 792 pages : color illustrations, maps ; 27 cm

Includes bibliographical references and index.

ISBN: 9780273773160

Subjects--Topical Terms:
Export marketing.
Export marketing -- Case studies.
Internationale marketing.

LC Class. No.: HF1416 / .H65 2014

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