Innovation management and new product development /

Trott, Paul.

Innovation management and new product development / Paul Trott. - 4th ed. - Harlow, England ; New York : Financial Times / Prentice Hall, 2008. - xxvii, 581 p. : ill. ; 25 cm.

Includes bibliographical references and index.

9780273713159


Technological innovations--Management.
Industrial management.
Product management.

HD45 / .T76 2008