Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns (Record no. 16066)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00577nam a22001811a 4500 |
| 001 - CONTROL NUMBER | |
| control field | a2720 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SIRSI |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130317| r| ||111|eng|||| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781600050770 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) i9781600050770 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | .G226.2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gospe, Mike |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns |
| Statement of responsibility, etc. | Mike Gospe |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | California: |
| Name of publisher, distributor, etc. | Happy About, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 161p. pbk. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Compaign development |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sketching compaign map |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | AUE Library Collection | MAIN | MAIN | General | 22.45 | HF5837 .G226.2008 | 10022501 | 03/11/2021 | 1 | 11/19/2019 | Books |