Normal view MARC view ISBD view

Designing brand identity : (Record no. 18456)

MARC details
000 -LEADER
fixed length control field	01154nam a2200265Ia 4500
001 - CONTROL NUMBER
control field	a4333
003 - CONTROL NUMBER IDENTIFIER
control field	SIRSI
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	051101s2006 njua e b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	2005056961
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0471746843 (cloth)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780471746843 (cloth)
035 ## - SYSTEM CONTROL NUMBER
System control number	(Sirsi) i9780471746843
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7
Item number	W44 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wheeler, Alina.
245 10 - TITLE STATEMENT
Title	Designing brand identity :
Remainder of title	a complete guide to creating, building and maintaining strong brands /
Statement of responsibility, etc.	Alina Wheeler.
250 ## - EDITION STATEMENT
Edition statement	Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Hoboken, N.J. :
Name of publisher, distributor, etc.	John Wiley,
Date of publication, distribution, etc.	c2006.
300 ## - PHYSICAL DESCRIPTION
Extent	vii, 280 p. :
Other physical details	col. ill. ;
Dimensions	29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references (p. 270-271) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Trademarks
General subdivision	Design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising
General subdivision	Brand name products.

Holdings
Source of classification or shelving scheme	Collection	Home library	Current library	Shelving location	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Library of Congress Classification	AUE Library Collection	MAIN	MAIN	General	HD69.B7 W44 2006	10050151	03/13/2021	1	11/19/2019	Books
Library of Congress Classification	AUE Library Collection	MAIN	MAIN	General	HD69.B7 W44 2006	10012471	11/19/2019	2	11/19/2019	Books
Library of Congress Classification	AUE Library Collection	MAIN	MAIN	General	HD69.B7 W44 2006	10004991	03/13/2021	3	11/19/2019	Books