Advertising 2.0 : social media marketing in a Web 2.0 world / Tracy L. Tuten.
Material type:
TextPublication details: Westport, Conn. : Praeger, 2008.Description: viii, 202 p. : ill. ; 24 cmISBN: - 9780313352966 (pbk. : alk. paper)
- 0313352968 (pbk. : alk. paper)
- HF6146.I58 T88 2008
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF6146 .I58 T88 2008 (Browse shelf(Opens below)) | 1 | Available | 10024771 |
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| HF5845 .F63 2005 Forefront : | HF5845 .M675 2021 Visual merchandising : window displays and in-store experience / | HF6146.I58 N67 1998 Understanding business on the Internet in a week / | HF6146 .I58 T88 2008 Advertising 2.0 : | HF6146.P78 H36 2004 Handbook of product placement in the mass media : | HF6146.T42 S57 2013 الاعلان التلفزيوني ودوره في تكوين الصورة الذهنية : | HF6161 .C44 B35 2014 Visual merchandising for fashion / |
Includes bibliographical references (p. [187]-198) and index.
Advertising online : engaging consumers with Web 2.0 -- Socialcentricity and the emergence of social-media marketing -- Friendvertising : advertising and brand building with social networks -- Advertising in the imagination : social virtual networks and the "vlobalization" of brands -- From moments to minutes : advertising with social play -- Influence the influencers : building brands with social news media -- Citizen advertising : consumer-told brand folklore -- In my opinion : the social influence of consumer product reviews -- Social fiction : branding with alternate reality games -- Ads in play : immersing brands in and around social games -- Social media impact : balancing metrics and insight for advertising success.
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