Word of mouth marketing : how smart companies get people talking / Andy Sernovitz.
Material type:
TextPublication details: New York : Kaplan Pub., c2009.Description: xxiii, 206 p. : ill. ; 24 cmISBN: - 9781427798619
- 659.13/3 22
- HF5827.95 .S47 2009
Contents:
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| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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MAIN General | AUE Library Collection | HF5827.95 .S47 2009 (Browse shelf(Opens below)) | 1 | Available | 10024761 |
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| HF5826.5 .S57 2010 Advertising media planning / | HF5826.5 .S57 2010 Advertising media planning / | HF5827.95 .H47 2008 The ownership quotient : | HF5827.95 .S47 2009 Word of mouth marketing : | HF5837 .G226.2008 Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns | HF5837 .B54 2012 Basic Promo / | HF5845 .F63 2005 Forefront : |
Includes bibliographical references (p. [187]-198) and index.
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