Record label marketing / Tom Hutchison, Amy Macy, Paul Allen.
Material type:
TextPublication details: Burlington, MA : Focal Press, c2010.Edition: 2nd edDescription: xii, 449 p. : ill. ; 24 cmISBN: - 9780240812380 (pbk. : alk. paper)
- 0240812387 (pbk. : alk. paper)
- 780.68/8 22
- ML3790 .H985 2010
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | ML3790 .H985 2010 (Browse shelf(Opens below)) | 1 | Available | 10020291 | ||
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Books
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MAIN General | AUE Library Collection | ML3790 .H985 2010 (Browse shelf(Opens below)) | 2 | Available | 10020321 |
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| ML3758.I75 Q33 1989 غناء الأم العراقية لأطفالها : | ML3790 .F76 2009 From demo to delivery : | ML3790 .H985 2010 Record label marketing / | ML3790 .H985 2010 Record label marketing / | ML3918.P67 K67 2013 Understanding society through popular music / | N61 .N56 2012 تنمية التذوق الفني التشكيلي / | N70 .A76 1974 Art and visual perception : |
Includes bibliographical references and index.
Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan.
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