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Principles of advertising & IMC / Tom Duncan.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 0072537744 (alk. paper)
  • 0071111182 (international : alk. paper)
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.13 .D846 2005
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books MAIN General AUE Library Collection HF5415.13 .D846 2005 (Browse shelf(Opens below)) 1 Available 10019481

Includes bibliographical references and index.

Revision of: IMC / Tom Duncan. 1st ed. 2002.

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