Designing brand identity : a complete guide to creating, building and maintaining strong brands / Alina Wheeler.
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TextPublication details: Hoboken, N.J. : John Wiley, c2006.Edition: Second editionDescription: vii, 280 p. : col. ill. ; 29 cmISBN: - 0471746843 (cloth)
- 9780471746843 (cloth)
- HD69.B7 W44 2006
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| HD69 .B7 O87 2011 Out of the box! : | HD69.B7 W44 2006 Designing brand identity : | HD69.B7 W44 2006 Designing brand identity : | HD69.B7 W44 2006 Designing brand identity : | HD69.B7 W44 2009 Designing brand identity : | HD69 .C6 C666 2010 The seven Cs of consulting : | HD69 .C6 O43 2013 Management consultancy / |
Includes bibliographical references (p. 270-271) and index.
Part 1. Perception -- Brand Identity Ideas -- Brand Identity Fundamentals -- Part 2. Process -- Phase 1. Conducting Research -- Phase 2. Clarifying Strategy -- Phase 3. Designing Identity -- Phase 4. Creating Touchpoints -- Phase 5. Managing Assets -- Part 3. Practice -- Case Studies.
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