Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.
Material type:
TextPublication details: Boston : Prentice Hall, 2011.Edition: 7th edDescription: xxii, 626 p. : ill., map ; 29 cmISBN: - 9780136118749
- HF5415.13 .L68 2011
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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MAIN General | AUE Library Collection | HF5415.13 .L68 2011 (Browse shelf(Opens below)) | 1 | Available | 10062501 | ||
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Books
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MAIN General | AUE Library Collection | HF5415.13 .L68 2011 (Browse shelf(Opens below)) | 2 | Available | 10062751 |
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| HF5415.13 .K68 2016 Marketing management / | HF5415.13 .K87 2003 Marketing management / | HF5415.13 .L336 2005 Management of marketing / | HF5415.13 .L68 2011 Services marketing : | HF5415.13 .L68 2011 Services marketing : | HF5415.13 .M111 2007 Using technology with classroom instruction that works / | HF5415.13 .M111 2007 Using technology with classroom instruction that works / |
Includes bibliographical references and indexes.
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