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Marketing principles and best practices / K. Douglas Hoffman ... [et al.].

Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Edition: 3rd edDescription: xlii, 598 p. : col. ill. ; 29 cmISBN:
  • 0324200447 (Student ed. package)
  • 9780324200447 (Student ed. package)
  • 0324221355 (Student ed. core)
  • 9780324221350 (Student ed. core)
  • 0324225180 (Intl. stud. ed. package)
  • 9780324225181 (Intl. stud. ed. package)
  • 0324225199 (Int.. stud. ed. core)
  • 9780324225198 (Int.. stud. ed. core)
Uniform titles:
  • Marketing.
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415 .M297453 2005
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
Books Books MAIN General AUE Library Collection HF5415 .M297453 2005 (Browse shelf(Opens below)) 1 Checked out CHECKEDOUT 01/31/2017 00:00 10019621
Books Books MAIN General AUE Library Collection HF5415 .M297453 2005 (Browse shelf(Opens below)) 2 Available 12001401

Rev. ed. of: Marketing : best practices. 2nd ed. c2003.

Includes bibliographical references and indexes.

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