The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, 2008.Description: 225 p. : ill. ; 25 cmISBN: - 9781422110232
- HF5827.95 .H47 2008
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| HF5826.5 .M37 2011 Media flight plan 6: | HF5826.5 .S57 2010 Advertising media planning / | HF5826.5 .S57 2010 Advertising media planning / | HF5827.95 .H47 2008 The ownership quotient : | HF5827.95 .S47 2009 Word of mouth marketing : | HF5837 .G226.2008 Marketing Campaign Development: What Marketing Executives Need to Know about Architecting Global Integrated Campaigns | HF5837 .B54 2012 Basic Promo / |
Includes bibliographical references (p. 209-214) and index.
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