Lancaster, Geoffrey,  1938- <br/><br/>
Management of marketing / 
Geoff Lancaster and Paul Reynolds. 
 - Oxford ;  Burlington, MA :  Elsevier/Butterworth-Heinemann,  2005. 
 - xi, 410 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750661038 (pbk.) 
<br/><br/><label>LCCN: </label>2005296430 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L336 2005