TY  - BOOK
AU  - Lancaster,Geoffrey
AU  - Reynolds,Paul
TI  - Management of marketing
SN  - 0750661038 (pbk.)
AV  - HF5415.13 .L336 2005
PY  - 2005///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -