Trefler, Alan,   <br/><br/>
Build for change :     revolutionizing customer engagement through continuous digital innovation /   
Alan Trefler. 
 - Hoboken, New Jersey :     John Wiley & Sons, Inc.,     [2014] 
 - xiii, 175 pages :     illustrations ;     24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118930267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing  -- Technological innovations.<br/>Customer relations  -- Management  -- Technological innovations.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.55    /  .T74 2014