TY  - BOOK
AU  - Trefler,Alan
TI  - Build for change :  :  revolutionizing customer engagement through continuous digital innovation /  
SN  - 9781118930267
AV  - HF5415.55    .T74 2014
PY  - 2014///]
CY  - Hoboken, New Jersey :  
PB  -  John Wiley & Sons, Inc.,  
KW  - Relationship marketing
KW  -  Technological innovations
KW  - Customer relations
KW  -  Management
KW  - Internet marketing
N1  - Includes bibliographical references and index
ER  -