The social media marketing book /
Dan Zarrella.
- Beijing : O'Reilly, c2010.
- vi, 232 p. : ill. ; 16 x 21 cm.
Includes index.
Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement.
9780596806606 (pbk.) 0596806604 (pbk.)
Social media. Business enterprises--Computer network resources. Internet marketing.