TY  - BOOK
AU  - Zarrella,Dan
TI  - The social media marketing book
SN  - 9780596806606 (pbk.)
AV  - HF5415.1265 .Z37 2010
U1  - 658.054678 22
PY  - 2010///
CY  - Beijing
PB  - O'Reilly
KW  - Social media
KW  - Business enterprises
KW  - Computer network resources
KW  - Internet marketing
N1  - Includes index; Blogging -- Twitter and microblogging -- Social networking -- Media sharing -- Social news and bookmarking -- Ratings and reviews -- Forums -- Virtual worlds -- Strategy, tactics, and practice -- Measurement
ER  -