Berry, Michael J. A. <br/><br/>
Data mining techniques :    for marketing, sales, and customer relationship management 2nd ed. /  
Michael J.A. Berry, Gordon S. Linoff. 
 - Indianapolis, Ind. :    Wiley Pub.,    c2004. 
 - xxv, 643 p. :    ill. ;    24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471470643 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing -- Data processing.<br/>Business -- Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.125   /  .B47 2004