TY - BOOK AU - Berry,Michael J.A. AU - Linoff,Gordon ED - ED - TI - Data mining techniques : : for marketing, sales, and customer relationship management 2nd ed. / SN - 0471470643 AV - HF5415.125 .B47 2004 PY - 2004/// CY - Indianapolis, Ind. : PB - Wiley Pub., KW - Data mining KW - Marketing KW - Data processing KW - Business N1 - Includes index ER -