TY  - BOOK
AU  - Baran,Stanley J.
TI  - Introduction to mass communication: media, literacy, and culture 
SN  - 9780071317153
AV  - P90 .B284 2012
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
KW  - Mass media
KW  - Mass media and culture
KW  - Media literacy
N1  - Includes bibliographical references and index
ER  -