TY - BOOK AU - Haugen,Robert A. TI - The new finance: overreaction, complexity, and their consequences SN - 9780136036043 (alk. paper) AV - HG4915 .H383 2010 U1 - 332 22 PY - 2010/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Efficient market theory KW - Stocks KW - Prices KW - United States KW - Capital market N1 - Includes bibliographical references and index; Search for the grail -- The old finance -- How long is the short run? -- The ancient finance -- The past and the future -- The race between value and growth -- Surprise or risk premium? -- Bearing risk in the stock market -- The holy grail -- The real determinants of expected stock returns -- Dangerous conversation -- Rational finance, behavioral finance, and the new finance -- Final words ER -