TY  - BOOK
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9781408255681
AV  - HF5415 .K6362 2011
PY  - 2011///
CY  - New York
PB  - Prentice Hall, 
KW  - Marketing
KW  - Textbooks
N1  - Includes bibliographical references and index
ER  -