Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 7th ed. 
 - Upper Saddle River :  Pearson,  2016. 
 - xx, 476 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references (p. 456-460) and index. 
<br/><br/><label>ISBN: </label>9781292093635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .C58 2016