TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9781292092485
AV  - HF5415 .K636 2016
PY  - 2016///
CY  - Boston
PB  - Pearson, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -