Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Joseph Wisenblit. 
 - 11th ed. 
 - Boston :  Pearson,  2015. 
 - xxvii, 464 p. :  illustrations ;  29 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273787136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.32  / .S35 2015