Palmatier, Robert W. <br/><br/>
Marketing channel strategy /  
Robert Palmatier, Louis Stern, Adel El-Ansary. 
 - 8th ed. 
 - Boston :  Pearson,  2015. 
 - xxviii, 466 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>9781292060460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels.
<br/><br/><label>LC Class. No.: </label>HF5415.129  / .P35 2015