Wilcox, Dennis L. <br/><br/>
Public relations :  strategies and tactics / 
Dennis L. Wilcox, Glen T. Cameron. 
 - 10th ed. 
 - New York :  Pearson Longman,  2012. 
 - 594 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p.[575]-581) and index. 
<br/><br/><label>ISBN: </label>9780205770885 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.
<br/><br/><label>LC Class. No.: </label>HM1221  / .W55 2012