TY  - BOOK
AU  - Wilcox,Dennis L.
AU  - Cameron,Glen T.
TI  - Public relations: strategies and tactics 
SN  - 9780205770885
AV  - HM1221 .W55 2012
PY  - 2012///
CY  - New York
PB  - Pearson Longman
KW  - Public relations
N1  - Includes bibliographical references (p.[575]-581) and index
ER  -