TY  - BOOK
AU  - Landa,Robin
TI  - Advertising by design: creating visual communications with graphic impact 
SN  - 0471428973 (cloth)
AV  - HF5823 .L23 2004
U1  - 659.1 22
PY  - 2004///
CY  - Hoboken
PB  - J. Wiley & Sons
KW  - Advertising
KW  - Creative ability in business
N1  - Includes index; A brief history of advertising -- The biz : structure, strategy, and the creative brief -- Thinking critically and creatively, and getting started -- The big idea -- Ad categories -- Expression : make 'em laugh, make 'em cry -- Graphic impact : design principles -- The design of advertising and expressive typography -- Flexibility : the ad campaign and creativity -- Copy -- Beyond print media : television commercials, interactive media, and guerilla advertising
ER  -