Designing brand identity : an essential guide for the entire branding team /
Alina Wheeler.
- 3rd ed.
- Hoboken, N.J. : John Wiley & Sons, 2009.
- ix, 310 p. : ill. (chiefly col.) ; 29 cm.
Includes bibliographical references (p. 292-293) and index.
9780470401422
Brand name products. Branding (Marketing) Trademarks--Design. Advertising--Brand name products.