Shank, Matthew D. <br/><br/>
Sports marketing :  a strategic perspective / 
Matthew D. Shank, Mark R. Lyberger. 
 - 5th ed. 
 - Milton Park, Abingdon, Oxon ;  New York, N.Y. :  Routledge,  2015. 
 - xxxii, 669 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138015968 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sports--Marketing.--United States<br/>Sports--Economic aspects--United States.
<br/><br/><label>LC Class. No.: </label>GV716  / .S53 2015