TY  - BOOK
AU  - Shank,Matthew D.
AU  - Lyberger,Mark R.
TI  - Sports marketing: a strategic perspective 
SN  - 9781138015968
AV  - GV716 .S53 2015
PY  - 2015///
CY  - Milton Park, Abingdon, Oxon, New York, N.Y.
PB  - Routledge
KW  - Sports
KW  - United States
KW  - Marketing
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -