Shimp, Terence A. <br/><br/>
Advertising, promotion, and other aspects of integrated marketing communications / 
Terence A. Shimp, J. Craig Andrews. 
 - 9th ed. 
 - Mason, Ohio :  South-Western Cengage Learning,  2013. 
 - xxii, 729 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781133191421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing--Textbooks.<br/>Sales promotion--Textbooks.<br/>Advertising--Textbooks.<br/>Direct marketing--Textbooks.
<br/><br/><label>LC Class. No.: </label>HF5415.123  / .S55 2013