Berry, Michael J. A. <br/><br/>
Mastering data mining :  the art and science of customer relationship management / 
Michael J. A. Berry, Gordon Linoff. 
 - New York :  Wiley Computer Pub.,  2000. 
 - xviii, 494 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780471331230 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.<br/>Data mining.<br/>Business enterprises--Computer networks--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.125  / .B47 2000