TY  - BOOK
AU  - Berry,Michael J.A.
AU  - Linoff,Gordon
AU  - Berry,Michael J.A.
TI  - Mastering data mining: the art and science of customer relationship management 
SN  - 9780471331230
AV  - HF5415.125 .B47 2000
PY  - 2000///
CY  - New York
PB  - Wiley Computer Pub.
KW  - Marketing
KW  - Data processing
KW  - Data mining
KW  - Business enterprises
KW  - Computer networks
KW  - Management
N1  - Includes index
ER  -