Yopp, Jan Johnson. <br/><br/>
Reaching Audiences :  A Guide to Media Writing / 
Jan Johnson Yopp ; Katherine C. McAdams. 
 - 6th ed. 
 - Boston :  Pearson,  2013. 
 - xvi, 315 p. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780205874378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Mass media--Audiences.
<br/><br/><label>LC Class. No.: </label>P96.A86  / Y67 2013