Gilbreath, Bob. <br/><br/>
The next evolution of marketing :  connect with your customers by marketing with meaning / 
Bob Gilbreath. 
 - New York :  McGraw-Hill,  c2010. 
 - x, 288 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I What is Marketing With Meaning? 13 -- Part II How To Implement Marketing With Meaning in Your Business 143. 
<br/><br/> Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs. 
<br/><br/><label>ISBN: </label>9780071625364 (alk. paper) 0071625364 (alk. paper) 
<br/><br/><label>LCCN: </label>2009011087 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Customer relations.
<br/><br/><label>LC Class. No.: </label>HF5415   / .G467 2010