TY  - BOOK
AU  - Gilbreath,Bob
TI  - The next evolution of marketing: connect with your customers by marketing with meaning 
SN  - 9780071625364 (alk. paper)
AV  - HF5415  .G467 2010
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
KW  - Customer relations
N1  - Includes bibliographical references and index; Part I What is Marketing With Meaning? 13 -- Part II How To Implement Marketing With Meaning in Your Business 143
N2  - Explains how to use his meaningful marketing technique--which opts for fewer intrusive, hard-sell marketing messages and more value-focused messages, independent of calls for purchase--to inspire customers to truly engage with the marketing message and build a campaign designed to fulfill customers' needs
ER  -