Mentzer, John T. <br/><br/>
Sales forecasting management :  a demand management approach / 
John T. Mentzer, Mark A. Moon. 
 - 2nd ed. 
 - Thousand Oaks, Calif. :  Sage Publications,  2005. 
 - xv, 347 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 331-335) and index. 
<br/><br/><label>ISBN: </label>9781412905718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales forecasting--Management.<br/>Marketing research--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M46 2005